The Disney partners posed the question : "If we were inventing the concept of a Disney themed resort today, how would this experience look and feel?" This challenge was matched with the reminder to design and deliver with a deep understanding of the Disney Guest and to make great places, create experiences, and tell stories.
To future understand the nature of the industry, the Disney Company, and the resort Guests, the team explored a wide variety of information and data, Gathering useful insights from articles, books, and online sources. The team also gained valuable insight from an expedition, touring several resorts at Walt Disney World Resort in Orlando, Florida.
Though research is a crucial part of the process, raw data is too vast an ocean to explore when timed deliverables are a factor. After acquiring a mass of information to the disarray. Their process culminated in a series of insights summaries and Human Centered Design tools that mapped out in-depth projections of the current Disney Guest room experience, as well as the industry trends and opportunities they could take advantage of moving forward. In addition, the team used this part of their journey to define their own goals and values, providing a thematic anchor upon which to ultimately base their decisions as they continued on their quest.
The culmination of their entire design process was now upon them. After developing ideas under two design focuses, projection mapping and zoning, the team was able to apply these concepts to the modes explored during their additional research. The team also returned to the core narrative: “THE GUEST IS THE MAGIC.” But how exactly is the Guest the magic in the resort room? The PionEars identified two answers to this question and, consequently, two unique styles of experiences that their concepts fall under. The Guest is the magic by TRANSFORMING the room, building and inventing new spaces in a physical and tactile way. The Guest is the magic by ILLUMINATING the room, their presence bringing the space to life with audio and light.
After Midterm, Disney Resorts directed the team in two main areas of focus: projection mapping technology and the physical zoning of the room. I was part of the final " projection mapping ".
The Projection Mapping team began the ideation process by discussing the feedback received from Disney. The team made sure to focus on the core family demographic, feasibility and creative applications of the concepts.
The team did additional research to get a better understanding on projection mapping technologiesand how other companies are applying it. Different surfaces that could be used for projection mapping were also explored. During the ideation process, the team asked themselves how to create different modes within a room and how to immerse the Guest into an experience through projection mapping, while making sure the Guest is the Magic. Sketches of a room floor plan helped the team further assess the resort room experience from the very first touchpoint of opening the door to the family packing up and getting ready to leave.
The team concluded that the Guest experience should start before the Guest even enters the room thanksto projection capabilities on the door, welcoming the Guests. Throughout the rest of the stay, the room would have subtle non-invasive projections to ensure the Guest is able to relax.
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