UX Design / Service Design / Motion Graphic Design
My roll: UX Design (research + prototyping + user testing) Visual Design (branding for app + web + motion) Motion Design (app trailer)
2017 Summer (4 - month project)
In order to better understand the pet adoption process and find the pain points of the service. We went to The Human Society and a pet adoption agency called One Love Animal Rescues to experience the whole adoption process. We also interviewed the owner of One Love Animal Rescue. We summarized all the information and made a service blueprint to demonstrate the current situation of pet rescue and adoption service.
In order to design a product that is practical and sustainable, we analyzed the business model to build the basic business system of Wepet service with existing rescue services to find new opportunity segments. We analyzed how the business model will change with the new segments